Campaigns & Pricing
Choose the result.
We'll build the campaign.
You don't need to buy a confusing list of marketing products. Start with what you want your marketing to accomplish, and we'll recommend the campaign most likely to support it.
How we think about investment
Let's be straight about what different budgets can do.
Campaigns that consistently produce measurable leads generally start around $1,000 a month. That's the level where we can coordinate multiple tactics, gather enough data to optimize, and improve results over time rather than guess.
That said, we don't think a smaller business should be shut out of real targeting.
One-tactic campaigns starting around $480 a month can be a smart first step. We'll choose the single channel most likely to work for your business, aim it at a tightly defined audience, and show you what refined targeting actually does — instead of boosting a post and hoping.
It's a starting point, not a full strategy. But it's a real one, and most businesses that start here move up once they can see what's working.
A "tactic" is one targeted advertising channel — programmatic display, paid social, paid search, streaming television, geofencing and so on.
The Core Campaign
$480-$600 per month • Three-month term
One tactic. A tightly defined audience. Consistent visibility.
Most small businesses spread a modest budget across an entire market and wonder why nothing happens. We do the opposite. We identify a specific, narrow audience most likely to become your customers — by geography, behavior and intent — and put your business in front of those people repeatedly.
What's included:
Growth Strategy Session before anything launches
One targeted tactic, selected for your business and market
A defined audience built around geography, behavior and intent
24/7 dashboard access — see your campaign any time, not just when a report arrives
Measurement of reach, frequency and engagement
Monthly update and optimization after the first month
A strategist assigned to your account
Typical tactics at this level: programmatic display or paid social. At this investment we run one, not both — splitting a small budget across two channels weakens both.
What it's for: building consistent visibility with the right people, learning which audiences respond, and establishing a foundation for a larger campaign.
What it isn't: a lead generation campaign. At this level we're building awareness with a specific audience — not running the multiple coordinated tactics it takes to reliably convert that awareness into inquiries. If leads are what you need right now, we'll tell you a Growth Campaign is the honest answer.
The Growth Campaign
$1,000+ per month
Multiple tactics, working together, around one goal.
At this level a campaign becomes a system. We research your market and competitors, coordinate several tactics so they reinforce each other, retarget the people who showed interest, and sit down with you every month to review what happened and what changes next.
Everything in the Core Campaign, plus:
Multiple coordinated tactics, selected and sequenced around one business goal
Custom audience research — who to target and what signals identify them
Competitive review — what others in your market are running and where
Retargeting to stay in front of prospects who already showed interest
Creative development — campaign messaging, ads and video as appropriate
Conversion recommendations for your website or campaign destination
Monthly performance review with your strategist
Access to tactics that require a larger investment, including paid search, ChatGPT Ads, streaming television and connected TV
About campaign destinations: where a dedicated campaign page would improve results, we'll say so and give you options. We can build and host one separately, or provide your web team a build-ready specification if your organization prefers to keep changes in-house. If neither fits, we'll run to your existing pages and be candid about how that affects expectations.
What we can reach
Reach
Programmatic display · paid social · paid search · streaming and connected television · ChatGPT Ads · retargeting · geofencing · behavioral, contextual and event targeting · email and newsletter campaigns
Be Found
SEO strategy · GEO and AI visibility · technical search readiness · content architecture · structured data · authority and entity development · AI visibility monitoring
Convert
Campaign messaging · display and social creative · video advertising · email and text copy · landing pages and campaign destinations · conversion recommendations
Measure
Campaign dashboards · conversion tracking · call and form tracking · lead-source attribution · website analytics · monthly performance review
Not every tactic fits every budget. Some require a larger investment to run properly, and we'll tell you which ones do.
What every campaign includes
(Regardless of size)
Growth Strategy Session at no charge
A clear scope and a defined business objective
Audience and channel recommendations
Your approval before anything launches
24/7 dashboard access
Measurement tied to your goal
Monthly update and optimization after the first month
A dedicated point of contact
Pricing approach
Clear recommendations. Transparent scope. No mystery package.
Your proposal will identify the business goal and success indicators, the target audience and geography, the recommended tactics, media and placement investment, creative requirements, campaign duration, reporting, and what's included, excluded and required from your team.
We don't publish one price for every campaign, because audience size, competition, media costs and market conditions vary substantially. We do publish our starting points, which most agencies won't.
Campaigns & Pricing FAQ
Why a three-month minimum?
Placements are committed in three-month blocks, and a shorter run can't produce reliable data. Most campaigns spend the first month gathering information — optimization begins after that. We'd rather tell you now than at the contract.
Will a Core Campaign generate leads?
It may, but that isn't what it's built for. A Core Campaign runs one tactic to build visibility with a tightly targeted audience. Campaigns designed to consistently produce leads coordinate several tactics together, which is where the Growth Campaign starts. We'd rather say that clearly now than have you disappointed in ninety days.
Can I start with Core and move up?
Yes, and many clients do. We review results at the end of your first campaign period and talk honestly about whether a larger campaign makes sense.
Why can't I get paid search or ChatGPT Ads in a Core Campaign?
Those channels have minimum investment levels that would consume an entire Core budget, leaving nothing to actually run the campaign. We'd rather put you in a channel that can work at your level than take your money for one that can't.
Do you build my website or landing page?
For Core Campaigns, traffic goes to your existing website. For Growth Campaigns we may recommend a dedicated campaign page — we can build and host one, or hand your web team a build-ready specification if your organization prefers to make changes internally.
Is the media investment included in the monthly price?
Your proposal will clearly identify media and placement investment alongside strategy, management and creative, so you can see exactly what you're buying.
Do you recommend every channel?
No. We recommend only the channels that fit the audience, objective, budget and conversion path.
Can you guarantee leads or sales?
No responsible agency can. We can build a sound strategy, manage the campaign carefully, measure meaningful actions and improve what the data reveals.
Your next customer
may already be searching, scrolling, streaming — or asking AI for a recommendation.
Will your business be found?
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